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Google HQ

Apr 4, 2022 0 comments

 

Living near the Google's HQ has made impossible to remain distanced from the fascinating process that started circa 10 years ago. 

Back then, another architecture studio had been commissioned to design the building but as the designs from surrounding buildings commenced to emerge, Google decided to pivot and appoint Thomas Heatherwick Studio to zhoosh the design up. 

Eventually they concluded that they needed to start again and decided to do so not with one but two design studios: BIG- Bjarke Ingels Group- and Heatherwick Studio. 

I attended a conference a few years ago where BIG explained the above and that the decision to appoint two design studios was prompted by the way Google tackles problem solving where by for each problem, they build a team whose interest is solving the problem in a robust manner rather than imposing their individual views or claiming authorship. 

This blew my mind because it makes complete sense to me and yet, within the profession, public recognition and success are seen as intrinsically linked and for as long as I have been part of the profession, it has been quietly (and not so quietly) implied that without public recognition there cannot be professional success. 

What do you think? How do you measure success?

architecture burutapen cristinalanzazcarate london

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